Part 1: Behind the Table
1. If You’re Not A People Person, Find One. Whoever is behind your book table should be outgoing, friendly and able to talk your work up to potential buyers. If that’s you, then congratulations! Readers love talking directly with the author. If you can’t work your own table or you’re too shy, find someone who’s energetic and will say “Hello” to anyone walking up, not bury his or her head in a book or listen to an iPod and completely ignore browsers. Never leave a table unattended; not only could books disappear, but you never know how many sales were missed.
2. Show Up. If you are speaking at an event and have a table, show up for a signing. Naturally, you’ll get more lining up after your session, so try to land in the chair before a session as well. Your die-hard fans can get some one-on-one time with you before everyone hears your fantastic speech, and the line afterward will flow better.
3. Be Polite. Don’t knock the hotel, trash talk the town, or make fun of the organizers and other speakers. You’re a guest and you might even get paid for this, whether in speaking fees or book sales. Who knows, you just may want to come back sometime.
4. These Are People, Not Dollar Signs. You may see dozens, hundreds, maybe even thousands of people in a day. While they all may blend together to your mind, you stand out to them. Smile, listen if they have a comment and ask if they want the book signed. I will tell you from personal experience that if you take my money, sign a book, thrust it at me and disappear halfway across the room without saying a word before I can even look up, I will never spend my hard-earned cash on your work again. And the book I just bought goes into the library donation box. If you need to take a break, tell people and let them know when you’ll be back. Yes, there are some wingnuts you just need to get away from, but the majority of folks you meet are just there because they like you and want to make that reader/author connection complete.
Next Post: Author-to-Reader: Hold the Crazy In, Please